Britain has been ranked as the top country for ‘soft power’ in an index of 30 nations.

Soft power seeks to achieve influence by building networks, communicating compelling narratives, establishing international rules, and drawing on the resources that make a country naturally attractive to the world, as opposed to carrot and stick diplomacy. In short, hard power is push; soft power is pull.

http://i100.independent.co.uk/article/the-one-index-which-ranks-britain-as-the-worlds-most-powerful-country--ZJvXGeNxQl

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